Behind the Iconic W Logo

Behind the Iconic W Logo

Have you ever wondered what the W logo on our leather products stands for? It is not just a letter, but a symbol of our family heritage and our commitment to quality and elegance. In this blog post, we will share with you the story behind the W logo and how it reflects our brand values.

The W logo was designed by Hanspeter Winklmayr, the founder of Winklmayr. He wanted to create a logo that would honour his ancestors, who had been leather craftsmen, with origins traceable all the way back to 1691. He chose the letter W as a tribute to his family name and as a sign of continuity and tradition. He also wanted to convey simplicity and class, two qualities that he admired and aimed for in his products.

It represents our brand identity and our vision. It reflects our passion for leather craftsmanship and our respect for our family legacy.

It also expresses our desire to create timeless and refined products. The W logo is more than just a letter, it is a symbol of excellence and sophistication.

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